I’m sure I’ve blogged before about the difficulty in promoting my books. I’m very fortunate to have a publisher who makes sure my books are visible to readers, get reviews, and so on, but I still have to do some of the work myself. It’s a joint effort.
It isn’t exactly easy figuring out what to do for promoting, though. Things that work great for other authors don’t seem to work as well for me. And of course some things, like bookmarks and other “swag,” cost money. I try to avoid spending money I don’t have available.
I’ve talked to a number of authors who have similar issues or concerns. I don’t personally know any authors who would say promoting their books is easy, or is their favorite part of writing, though I’m sure there are some out there who would say those thing. But part of the problem, at least from my perspective, is that it’s difficult to know what will work to get word out about a book, which way will reach the most readers and result in the most sales. You don’t know how it’s going to work out until you try it, and sometimes you spend time trying things that just don’t work.
Note that I’m not complaining–well, not much, anyway–about having to promote my books. It’s part of the job of being an author, and I definitely enjoy being an author.